Open call: Cinemas united! #UseYourVote for European elections 2024 (6-9 June)

As we approach the European elections (6-9 June 2024), the LUX Audience Award is reaching out to cinemas across the European Union to join us in promoting democracy and civic engagement. This is an unprecedented moment in our continent's history, and your participation can make a significant difference in ensuring that every voice is heard.

Why is this cause important?

The European elections are a cornerstone of our democratic process, allowing citizens to elect representatives who will shape the future of our continent. By raising awareness and encouraging participation, cinemas can help in spreading the word and strengthen the democratic fabric of the EU.

How can cinemas get involved?

We are providing cinemas with ad-hoc materials to support the European elections campaign, including Digital Cinema Packages (DCPs) of the official promotional video. These materials are designed to be screened before or after movie showings, reaching diverse audiences and encouraging them to participate in the elections. You can download DCPs via this link (protected by a password until 29 April, date of the official launch of the campaign).

About the campaign:

The official launch of the campaign will take place on 29 April. At the heart of this campaign lies a collection of videos, among which, a 4 minutes documentary called “Pass It On” and a 30 seconds adaptation, specifically adapted for the cinemas: a beautiful letter to the new generations of voters. It features intimate testimonies from grandparents who have witnessed democracy’s preciousness and fragility first-hand. Through conversations with their grandchildren, they share their faith in democracy and pass on a fundamental message: use your vote, or others will decide for you. On top of the two videos, there are also dedicated social media assets in case you would like to remind your audiences to use their vote. All the assets are available in 33 languages.

Express your interest:

If you are interested in participating in this initiative, we encourage you to fill out this survey. Your feedback will help us gauge interest and tailor our support to meet the needs of cinemas across the EU.

For inquiries contact: luxaward@europarl.europa.eu

Together, let's make a difference:

By joining forces, cinemas across the EU can play a crucial role in promoting democratic participation and ensuring that the European elections are a success.

We look forward to working together to make a positive impact on our shared future!